Here are some tips on how to obtain great ideas for new products:
- Run informal sessions between groups of customers and company engineers and designers to discuss problems and needs. Then brainstorm for potential solutions
- Allow staff to have their time off to work on pet projects
- Conduct survey amongst your customers to find out their likes and dislikes of your competitors’ products
- Attend trade shows to gain intelligence; it’s a great way to learn about new developments in your industry
- Set up an ‘Idea Vault’ and make it easily accessible to your staff.
Harnessing ideas that come from internal and external stakeholders can give your business that extra ‘edge’.
Generating great ideas for new product